Manager, Demand Generation
- Experience: 15 - 20 Years
- Location: Indore
Requisition Description
The Manager, Demand Generation owns ClearTrail's account pipeline end to end across every market we sell into: India, Europe, the Middle East, Africa, Central Asia and ASEAN. Two motions produce that pipeline and this role owns both: third-party event sponsorships, where the outcome is a first meeting with a named agency, and 1:1 account-based marketing, where the goal is a booked meeting between a named agency and our sales team. These run in parallel and feed the same pipeline, and the job is to run them as one integrated motion.We do not run a lead-volume model. Our addressable market is a finite, named list of agencies, every one of which is already qualified, so there is no MQL stage. Success is measured in Sales Accepted Leads, meetings booked, and coverage across the target agency list. Marketing owns the first meeting; sales owns everything from qualification onwards.
Roles and Responsibilities Strategy and planning: Own the annual demand generation strategy and quarterly objectives for both motions. Own the target agency list and its tiering, built with sales. Own the event selection framework, including declining events that do not earn their cost. Own the demand generation budget.Events: Own sponsorship selection and commercial negotiation across all regions. Secure pre-scheduled meetings with named agencies ahead of each event rather than relying on stand traffic. Own the on-site playbook, the briefing of sales and pre-sales, and the follow-up handoff.Account-based marketing: Own the campaign architecture from first touch to booked meeting, across direct mail, digital and event touchpoints. Own account-level briefs and sequencing, and adapt messaging to specific agencies and events.CRM and attribution: Own the HubSpot programme architecture for both motions, covering campaign structure, naming, lifecycle definitions agreed with sales, account-level tracking, and the underlying data quality standard.Reporting: Own the reporting framework and the monthly and quarterly performance review to marketing leadership and sales. Own event ROI by region and a live pipeline view accessible to sales at any time.Process and team: Build repeatable playbooks so execution does not depend on any one person. Agree and enforce service level agreements with sales on follow-up. Lead and develop a team of two.Measured on: Sales Accepted Leads from events; meetings booked from account-based campaigns; coverage across the target agency list by account and by stakeholder; pipeline created and influenced at account level; sales follow-up compliance against agreed service levels.
